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CASE STUDY

Seizing a $1B+ revenue opportunity with SMBs

A global networking technology company creates a new GTM to transform customer experience and lift revenues sky high.
5-MINUTE READ

Call for change

When tech meets human ingenuity

Accenture overlayed our proprietary artificial intelligence (AI) and machine learning platforms on the company’s existing technology stack, creating a consolidated, in-depth view of the buyer and the products being purchased by those in different industries.

A data-driven lens allows the company to capture customer experiences, analyze sentiment, and gain actionable insights about buyer interest and pain points. The platform automatically generates use cases and next-best actions, helping sellers be more targeted in outreach and maximize efficiency.

By analyzing data on customers who had bought other products from them, the platform prompts sellers on tailored product and bundle recommendations. It also prices solutions accordingly, helping sellers create highly specific demand generation activities.

The platform captures customer feedback based on the value-message delivered and feeds that to the AI model – helping sharpen recommendations over time. This empowers sellers to upgrade their storytelling and engage in more compelling, meaningful conversations at every point in the customer journey.

A valuable difference

$1B

in revenue opportunity created

15k+

new accounts on board

25k+

qualified sales opportunities generated

50-70%

increase in conversion rates