We’re hearing a lot about the metaverse these days, as new technologies increasingly allow the concept to scale. The metaverse is a continuum.
What is the Metaverse in High Tech?
The metaverse is an ever-evolving virtual, three-dimensional world that is created and experienced through a combination of advanced technologies, content and imagination. High Tech companies are leveraging the metaverse to create immersive, collaborative experiences that engage stakeholders and build digital communities. It is also being used to create virtual marketplaces and digital twins that are revolutionizing the way High Tech companies do business and operate. The metaverse is becoming an increasingly powerful tool in the High Tech industry, enabling effective collaboration and innovation across the value chain. For High Tech companies, the fast-emerging metaverse means significant business opportunities. After all, High Tech makes the hardware that power the technologies that make the metaverse possible.
But while the projected market for metaverse-related hardware is substantial, High Tech companies should look beyond their core business. There are billions of dollars in untapped market potential up for grabs in building the platform and designing the experiences that support the metaverse. High Tech companies should target these markets for new growth opportunities.