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Automotive

Total enterprise reinvention

Setting a new performance frontier in automotive

Addressing macroeconomic challenges in the automotive industry

Get beyond the wheel

BMW Group’s Urby Mobility

Capabilities

Customer experience

Transform the customer experience from many disconnected interactions to a holistic and meaningful personalized experience that is founded on purpose. Learn more.

Software-defined vehicle

Transforming vehicles from hardware to a connected service platform. Learn more.

Autonomous and connected vehicle

Create new functions and capabilities across engineering and new business units.

Mobility X

Shaping the future of how everyone and everything moves. Learn more.

Automotive enterprise efficiency

Apply a “clean slate” view of the organization and define the path to a more effective and cost-efficient setup of the enterprise.

Data-driven enterprise

Build an integrated decision-making capability that delivers sustainable and profitable growth.

Core IT and cloud

Accelerate speed to market with the New IT architecture and technology-driven business transformation.

e-Mobility

Embrace electrification now and become a leader in the e-revolution. Learn more.

Sustainability

Evolve into a responsible organization by embedding sustainability and sustainable innovation across the value chain. Learn more.

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What we think

Monetizing digital services in automotive

Automakers have high expectations for generating revenue and profit through digital services but are struggling to follow through.

Driving convergence at the charge point

eMobility acceleration is dependent on an entire ecosystem working in harmony as no single company or industry can succeed alone.

The new automotive industry fast lane is software‐defined

To compete effectively in this new world, OEMs must transform across their entire organization.

News

Our leaders

Juergen Reers

Senior Managing Director – Global Industry Sector Lead, Automotive

Marcello Tamietti

Managing Director – EMEAan Automotive Lead

Markus Muessig

Managing Director – Growth Markets Automotive Lead

Andrea Cardoso

Managing Director – Latin America Automotive Lead

Akio Okamura

Managing Director – Japan Automotive Lead